So you showed up late to the web party and you gave your online ads away for years... the search for the elusive online ad dollar seems to be like a never ending game of cat and mouse, doesn’t it? So, should publishers just give up on the web and move to new dollars? Perhaps look harder at mobile or tablet technology? The answer is a flat out…
Yes and No.
Should publishers just give up on the web and move on to emerging technologies? Yes, you need to keep your eye on new technology! However, you should still be skeptical of revenue potential: even recent advancements by Google in the mobile advertising space have held little hope of near future revenue.
And No— you should not give up on the web. The issue is training. You have trained your clients to undervalue your digital products and your sale staff continues to tell a boooooring story about it.
Here are 5 great yet simple ways you can try to boost online sales this week:
These 5 points are most likely considered “old school” by those of us in the internet revenue consulting sector. But most of the above are overlooked in some way each and every day by most publishers.
About this blogger: Ryan Dohrn is an award wining ad sales training coach, a nationally recognized internet sales consultant, international business speaker and is the President and founder of 360 Ad Sales Training, a boutique internet revenue consulting firm with a detailed focus on ad sales training, internet consulting and media revenue generation. Ryan travels the globe teaching media sales training classes and offers detailed coaching help to business owners and media companies looking to make money online. http://www.BrainSwellMedia.com, http://360adsales.com
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