Serious marketers use multi-channel or omni-channel marketing because it works. The Association of Magazine Media tells us you can see as much as a 14% lift in ad effectiveness comes when you combine media in marketing. All-digital is not the answer, and Read More
Think outside the media kit impressions and distribution stats. Give your advertisers the targeted, responsive audience they need for awesome ROI! (and repeat business for you)
The ultimate media disruption: “Service” models and native ads have replaced the traditional advertising. So how can niche publishers compete for those ever-increasing content marketing budgets through the new channels of creative services and native advertising? We interviewed digital expert Andrew Hanelly about services publishers can offer Read More
