Revenue Case Study: Increasing Engagement and Subscriptions

Publishers that drive revenue from subscriptions are constantly straddled with balancing acquisition and retention. They have to rely on finding the “right time” and “right way” to make an ask. NOLA.com (New Orleans) and TheAdvocate.com (Baton Rouge), the websites for the largest news organization in Louisiana, are no different. With publishing roots dating back to the 1800s, Capital City Press […]