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Month: June 2022

A woman with blonde hair is designing a website layout on a white board with a black marker
Publishing Management

“Tried and True” is the Opposite for Websites

June 20, 2022June 20, 2022

Does your website serve the needs of your readers today? What criteria would you use to recognize if it is stuck in the past? People do not consume news and information the same way they did five years ago. Heck, we don’t Read More

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Online Revenue

Revenue Case Study: Increasing Engagement and Subscriptions

June 20, 2022June 20, 2022

Publishers that drive revenue from subscriptions are constantly straddled with balancing acquisition and retention. They have to rely on finding the “right time” and “right way” to make an ask. NOLA.com (New Orleans) and TheAdvocate.com (Baton Rouge), the websites for the largest Read More

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