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Month: May 2022

Online Revenue, Publishing Management

Why Publishers Need to Move to Google Analytics 4 Right Now

May 18, 2022May 18, 2022

Featured Guest Blog: Eric Shanfelt, Nearview Media On July 1, 2023, Google will replace the current version of Google Analytics (also called Universal Analytics) with Google Analytics 4 (GA4). But I’m telling all publishers to implement GA4 by July 1 of this year. Read More

Online Revenue

Bad Ads = Bad Publishing

May 18, 2022May 18, 2022

Ads pay the bills for most publishers, and programmatic digital ads typically have the most ROI. It’s easy to say yes to these auto-generated ads and contextual placements, especially if your sales team doesn’t even have to think about them. But like Read More

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