Q: What do you call a client contract that actually gets signed before New Year’s?
A: A Santa Clause!
It’s holiday season, Niche Peeps! You know, that time of year when it’s really, really hard to get calls and emails answered. And getting clients to make a commitment of any kind is tough. So we’re adding some ad sales fun to your week by combining some of our most popular ad sales posts into one, giant AD SALES RANT! Are you with us?
Being in ad sales is hard.
Sure, when you are a successful sales rep, you are pulled in so many different directions. The boring part of prospecting is ORGANIZATION but you are also expected to Rattle Some Cages! And what about the advertisers, with their behaviors That Block Your Ad Sales Success? How many times have you heard “I have no budget”??
The boss doesn’t always understand.
Management is always saying, “Get out of the office to close your next deal!” (They act like you should be a Rocket Scientist.)
Don’t they know that everyone is always searching for that Ad Sales Outreach Gold: The call + email combo to turn prospects into clients? What Happens When Clients Only Want to Buy Digital? What if they tell you to Get Relevant or Get Lost! And if the client won’t commit, you then have to figure out how to Find the Mole!
Somehow, despite all the mounting pressure, you have to know How to Motivate Yourself for Amazing Ad Sales….When Your Boss Won’t! And then you take a deep breath and look harder for The 7 Signs of a Good Ad Sales Prospect.
So what can you do?
- You can Create a Winning Ad Sales Call Process!
- Understand that Creativity Gets Sales Calls Returned!
- Face What You Fear Most and Overcome It!
Ahh, we feel so much better, hopefully you do too. Sometimes you just have to get it all out. Now power on through the holidays, you can do it!
P.S. If you really want to start off the new year right, join us at the Super Niche Media Event, March 5-7, in Louisville!
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About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
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