Keep reading if… you’d like to know how we use a simple marketing automation to generate sales. I spend a lot of time chatting with other folks in the B2B events and publishing world, and it’s striking just how many don’t employ Read More
The definition of “proactive” is “controlling a situation by causing something to happen rather than responding to it after it has happened.” Are you truly proactive when it comes to managing the profitability of your events? Do you have events in your line-up Read More
