BIO: Ryan Dohrn is the founder of media sales training firm Brain Swell Media and the Owner of Niche Media, LLC. He has trained over 30,000 ad sales reps in 7 countries. Ryan sells media every day and has been a part of over $500 million in media sales. His 30-year media sales and marketing career includes leadership roles at PennWell Publishing, Morris Publishing, Disney/ABC TV, Sinclair Broadcasting and The NY Times Company. He is an Emmy Award winner, business book author and has been featured in USA Today and on Forbes.com. Ryan currently works monthly with over 50 media companies and their related sales and management teams. http://RyanDohrn.com – http://360AdSales.com – Ad Sales Training – http://BrainSwellMedia.com
Sept 14, 1-4p: Masterclass Creating a Best in Class Sales Process For Your Media Company
25-year media sales veteran Ryan Dohrn will share the winning sales models of several profitable media companies in the consumer and B2B space. From prospecting to hosting meetings to retaining clients. This class is designed for sales professionals that want to go from good to great by following the lead set by other media companies that are killing it! Plus, Q&A with loads of time to share and ask your burning questions.
Sept 15, 10:30am-Noon: Sales Training Track: 10 Ideas to Get More New Business Meetings with Advertisers
Create and Execute Your Top 20 HOT LIST! This workshop is all about new business development. Learn proven and tested sales strategies to secure more meetings with the right people so you grow your bottom line NOW! Pump up your sales calls/meeting numbers by 25-35% in the next 30 days! Prospecting in today’s anti-traditional media environment is tough! Ryan will show you how to prospect and handle no less than 20 new clients in the next 30 days. He will dig deep and explain why most clients will not agree to meet you. Then he will share the exact prospecting templates he uses in his emails and voice mails to grab the clients’ attention and convert into a meeting. Plus, you will learn how to take 10 of your top 20 and create a simple marketing plan to entice them into paying attention to you and your media!
Sept 16: 10am-11am: Sales Training Track: Proposal Secrets of Media Sales Closers with Nancy O’Brien. You will never get the business if you don’t ask for it, and the best way to do that is with a well planned proposal. But how do you know just what to propose? In this session we will look at the right questions to ask before the proposal, review the solutions each of your products provides to advertisers and how to put it all together in a package that meets the client’s objectives. With the right proposal, advertisers will say that buying from you is easy!
Sept 16, 11:30am-12:30pm: Event Track: The Ultimate Event Promotion Marketing Plan and Dashboard
Ryan and his wife Andre’ Marie produce over 15 live events per year. Ryan will pull back the curtains and show you his promotional dashboard that brings in the crowds! From budget allocations to real-time Google tracking to contesting to social to print. As the owner of the Super Niche Conference, Ryan will even show you the creepy information he has on you too! Come prepared for live Q&A as well.
Sept 16, 1:30pm – 2:30pm: Million Dollar Ideas Super Session
Ryan Dohrn will showcase the top revenue ideas from Publishers that have brought in over ONE MILLION DOLLARS in revenue! Don’t miss this exciting wrap-up to the event! This talk will happen right after lunch.