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Month: July 2021

Ad Sales, Sales

Overcoming the 6 Most Common Advertiser Objections

July 14, 2021October 28, 2021

Media salespeople that can effectively handle objections close 40% more business. Handling objections is a skill that every media salesperson must master. Amidst selling during this global pandemic, objection-handling has taken a little bit of a different twist. Having worked with almost Read More

Audience Development, Publishing Management

How Publishers Need to Adapt to Apple iOS 15 Email Privacy Changes

July 14, 2021October 28, 2021

In June, Apple announced iOS 15 email privacy changes that will radically change the email programs of all publishers. According to Apple, Mail Privacy Protection “helps users prevent senders from knowing when [a person] opens an email, and masks their IP address so it Read More

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