Hello Super Salesperson! We know how busy you are. Phone calls, emails, client meetings oh my! No worries, we’re here to keep you informed about what’s working, what’s not and what’s new in niche media ad sales and publishing. Take a break and get new ideas to up your sales game!
The Macro View
It never hurts to take a step back from your typical ad sales day and see the big picture. MPA sees mobile, audience growth and you guessed it…..video, all trending up. Check out this summary on the report from MediaPost.
MPA Brand Report: Desktop Audience Drops, Mobile Rises
- Web audiences using desktops or laptops have dipped by 14.2% compared to the same month a year ago.
- Mobile audiences are up 2.9%.
- Print and digital audiences are up by 5.5%.
- Video has grown by a significant 43.9%.
And here’s more about some not so new news—if you’re niche. Mainstream media figures out “Niche is the Future”. From FIPP: Platforms as mass media, magazine media as niche and “why you should not outsource your future”
The Micro View
Read on for some practical and tactical tips for your daily ad sales practice.
- Tips on consultative selling and the custom print product from Forbes: 6 tips for redesigning your clients print publications
- Pop-ups can annoy and readers trust print ads more. From PR Newswire: Consumers dislike print magazine ads the least!
- Keep your database clean! Super clean if you want the high-quality, new leads! Check out the new infographic from Knowledge Marketing. It’s about how to avoid the pitfalls dirty data: http://bit.ly/2nBPbsB
And here’s three handy statistics to keep in mind when emailing your ad clients this week:
- Using the word “Video” in an email subject line boosts open rates by 19%, click-through rates by 65%, and reduces unsubscribes by 26%. – Syndacast
- Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. -Annuitas Group
- 21% of abandoners re-engage and buy. – MarketingSherpa
Keep your spirits high.
Sure it’s not always easy. But try to start your week with a smile.
Have you ever felt like this? Chin up, super salesperson!
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About this blogger: Diana Landau is the Content Wrangler for Niche Media. A former sales director and corporate marketing hack, she has now found nirvana in writing and wrangling quality content. Diana is a food, wine, art and SF Giants enthusiast…who sometimes gets carried away.
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