BIO: Jenna Parks is the publisher of Heart of NC Weddings and a digital strategist for Triangle Digital Partners. Heart of NC Weddings is a Shannon Media Inc. multimedia product that includes a print magazine, website, and blog as well as social channels and e-newsletters that serve engaged couples in North Carolina. Jenna is responsible for transforming a 30-year-old magazine company into a multimedia company, which expanded its footprint to build NC’s top-ranking wedding blog and largest social media influencer platform. Jenna goes beyond supporting her clients with traditional display advertising. She structured marketing packages that let her customers tell their story on a central wedding planning website in addition to developing custom photography, directories, and stories that can be shared across all of her platforms. Her pay-to-play model works by keeping a keen focus on quality and uplifting her clients to be the best version of themselves.
11:30am-12:30p – Publisher Track: Building a Pay-to-Play Content Money Machine: 5 Ways to Identify and Monetize Your Best Channels with Jenna Parks, Publisher, Heart of NC Weddings