
Contact: Jodie Cook Redwood, Preseident
Email: Jodie@BRC.com
Phone: (800) 324-3492
Website: BRC.com
Baxter Research Center (BRC) is a marketing research firm that helps media companies turn audience data into revenue growth. Through state-of-the-art fieldwork and in-depth analysis, we provide the insights media organizations need to strengthen advertising performance and accelerate both print and digital sales.
Together with our sister company, Harvey Research, BRC delivers custom and branded specialty surveys that produce actionable advertising and brand metrics. We work with media companies, professional associations, advertising agencies, and advertisers to uncover audience insights that drive smarter decisions, stronger advertiser relationships, and measurable results.
Our research-based audience metrics help clients build market share, hit advertising goals, and increase brand value—giving sales teams the proof points they need to win business and retain advertisers.
With a reputation for delivering measurable results, BRC and Harvey are known to help media companies build stronger relationships with their advertisers and audiences.



