Join your fellow media sales pros for the most complete and engaging ad sales training program available. 100% LIVE virtual training. This is a LIVE Zoom meeting with billion-dollar media sales coach Ryan Dohrn where you can ask questions and participate LIVE!

B2B Sellers: July 21-22. Consumer Sellers July 23-24.

- 6 hours of LIVE training via Zoom over 2 days
- Separate B2B and Consumer training
- Proven ideas you can use right away - All training is recorded for you to replay
- A copy of all training materials will be shared
- Taught by billion-dollar media sales coach, Ryan Dohrn

VIEW TRAINING AGENDA/TOPICS BELOW
CLICK HERE TO REGISTER : $299/per person. Team discounts are avaliable, click here.

THE AD SALES TRAINING AGENDA:

All times are EST.

Day #1: 

2pm – 3pm – WINNING AD SALES STRATEGIES FOR UNCERTAIN ECONOMIES

In times of economic uncertainty, advertisers often tighten their budgets and make hasty marketing decisions. How can media sellers effectively navigate these challenges, address objections, secure meetings, and safeguard ad revenue? Join billion-dollar media sales coach Ryan Dohrn in this interactive workshop, where he unveils ten proven strategies to elevate your ad sales prowess and ensure sustained revenue for your media company.

3pm – 4pm – FLIPPING OBJECTIONS ON THE SPOT!  

Objection handling is a skill that all salespeople need to master. Ryan will highlight the ten most common objections media salespeople face on a daily basis and show you how to flip those objections.  Ryan will dig deep into objections like, “I’m moving all my advertising to social media.”  And, “I am not seeing ROI from print.”  And, “Print is dead.”   This workshop is designed to give sales reps at all levels the skills they need to walk into any conversation with an advertiser with confidence.

4pm – 5pm –  7 WAYS TO NOT GET GHOSTED AFTER A GREAT ADVERTISER MEETING!
 
It has happened to us all. We have a great meeting with an advertiser. We’re very excited. They promised to meet with us in a week to follow up. Then… Nothing. Dead. Deleted. No response. So, how do you set up the meeting with a client in such a way that you will avoid being ghosted? Media sales veteran Ryan Dohrn will share his seven tips to keep the conversation going and avoid the game of silence that plagues us all.
 
Day #2: 
2pm – 3pm –  AI POWERED MEDIA SALES:  TOP FIVE TOOLS EVERY MEDIA REP NEEDS TODAY

With an overwhelming array of AI sales tools available, how can serious media sales reps know which ones to rely on? In this practical workshop, 30-year ad sales veteran Ryan Dohrn reveals his top five AI tools, essential for researching more effectively, uncovering valuable sales opportunities, and gaining a competitive edge. Don’t miss this chance to elevate your sales strategy—learn the tools that high-performing reps are already using to outsell the competition.

3pm – 4pm –  10 STEPS TO HOSTING SUPER SHORT AND SUPER SUCCESSFUL MEETINGS WITH ADVERTISERS.  Getting a meeting with an advertiser is hard enough.  So, once you book the meeting, how do host an amazing meeting that will engage the advertiser and get them to sign on the spot?  Ad sales coach Ryan Dohrn will share his 10-step meeting process that is easy to follow and has proven to result in 40% more closed deals.  Learn to be precise, focused, prepared, and polished. 
 
4pm – 5pm – THE TOP 25 PROVEN EMAIL SUBJECT LINES TO GET YOU THE REPLIES YOU DESERVE!

Ryan tested over 100 email subject lines with media sales executives just like you. The results will shock you. Ryan will share the top 25 subject lines that were opened 30% of the time and had a reply rate of over 25%. Get ready to dig deep into the psychology of subject lines! Ryan Dohrn has been selling for over 30 years in the media business, and even he admits that some of these subject lines surprised him as well.  

ABOUT YOUR TRAINER, RYAN DOHRN

Ryan Dohrn is the owner of Niche Media Events and the founder of media sales training firm Brain Swell Media. He has trained over 30,000 ad sales reps in 7 countries. Ryan sells media every day and has been a part of over a BILLION dollars in media sales. He is a graduate of the Cornell Executive Leadership Program and his 30-year media sales and marketing career includes leadership roles at Disney/ABC TV, Morris Publishing, PennWell Publishing, and The NY Times Company. He is an Emmy Award winner, multiple business book author and has been featured in USA Today and on Forbes.com. Ryan currently works monthly with over 50 media companies and their related sales and management teams.