The exact agenda, speakers, and topics are subject to change.  Conference attire:  Business casual/comfortable.  Jeans are common at this event.  No ties or top hats, please. 

Wednesday, April 6, 2022: 

10am-4pm:  Show Office and Registration Open
10am-4pm:  Vendor/Sponsor set-up in ballroom lobby


1-4pm: Hands On Masterclass Workshops & Strategy Sessions:
Workshop #1:  Dissecting Digital.  10 Digital Revenue Ideas Broken Down Step-by-Step with expert advice hosted by Eric Shanfelt and industry professionals like January Spring, Broadstreet, AdCellerant, Active Conversion, Digital Treehouse, and others.  This will be a VERY tactical class with tons of discussion.


Workshop #2:  Media Sales Academy.  Part 1 of 5 of the Niche Media Sales Certification Masterclass with Ryan Dohrn.  This workshop is step one towads getting certified to sell print and digital media.  From prospecting to closing deals.  As a 30-year media sales and marketing pro, Ryan will share the tips and tricks that help him sell over $1,000,000 per year in media and sponsorships part time!     


Workshop #3:  Audience Mania.  15 Specific and Proven Ways to Grow Your Digital and Print Readership presented by Publishers, media audience growth experts and industry professionals like Omeda, Town News, and Audative.  


PARTY ON THE POTOMAC!  Join us riverside for music, fun, food, drinks, and networking. 

5:30pm :  First Timers Meet-Up at Alexandria’s Harbor sponsored by Open Look Business Solutions.  First time conference attendees look for Mike Obert to meet your new peeps.

6pm-7:30pm:  Baxter Research Kickoff Party for Alumni and All!   

7:30pm – Midnight :  Join your fellow Publishing friends at the Trademark Bar on-site at the Westin for local brews and great conversation. 


Thursday, April 7, 2022: 

8am-4pm: Show Office and Registration Open 2nd floor
8am-9am:  Hot Breakfast / Morning Coffee Roundtables


9am-10am:  Opening Power Keynote:  7 Reasons Why Hiring a Business Coach Can Change Your Life! with Jonathan Reitz, FLUXIFY’s Director for Training/CEO. Jonathan holds the Master Certified Coach credential from the International Coaching Federation. 


10am-10:30am – Break  –  Get those Sponsor Tour Cards signed for a chance to win a free trip to Super Niche 2023!


10:30am-Noon – 4 Breakout Sessions
Breakout #1:  PUBLISHER TRACK:  Hiring Great Salespeople.  7 Ways to Stop Hiring the Wrong People with Master Business Coach Jonathan Reitz.


Breakout #2:  SALES TRAINING TRACK (Media Sales Academy):  Profiling Strategies to Connect and Convert Advertisers – Part 2 of 5 of the Niche Media Sales Academy Certification


Breakout #3:  EVENT TRACK:  10 Event Marketing Tips That You Need to Try Today! 


Breakout #4:  REVENUE IDEAS TRACK*:   
Tips to Finding Lost Revenue In Your CRM
Outsouricng Ad Design to Save $$$
Opening An Internal Digital Ad Agency


Noon-1:30pm:  Walsworth Lunch and Power Keynote:  A Washington DC Publisher Tells All! – Top Secret Guest Speaker. 


1:30pm-2:30pm – 4 Breakout Sessions
Breakout #1:  PUBLISHER TRACK:  Ask the Experts!  4 highly profitable Publishers answer your burning questions.


Breakout #2:  SALES TRAINING TRACK (Media Sales Academy):  10 Ways to Improve Your Next Sales Call – Part 3 of 5 of the Niche Media Sales Certification


Breakout #3:  EVENT TRACK:  Event Ideas and Growth Roundtable.  Two B2B and Consumer event producers moderate a detailed discussion based on what you need and want to discuss.  Bring your ideas and questions.


Breakout #4:  REVENUE IDEAS TRACK*: 
Selling More Advertising with Research
5 Ways to Convert Web Visitors to Paid Subscribers


2:30pm-3pm:  Break  –  Get those Sponsor Tour Cards signed for a chance to win a free trip to Super Niche 2023!


3pm-4pm:  Afternoon Power Keynote:  22 Revenue Ideas for 2022.  Ryan Dohrn shares proven ideas with details! 


OFF-SITE PARTY!
5:30pm: Buses load up for
Washington DC Monument Lighted Tour & DC Capitol View Party!
9pm – Midnight :  Join your fellow Publishing friends at the Trademark Lounge on-site at the Westin for live music and local brews. 


Friday, April 8, 2022: 

8am-4pm: Show Office and Registration Open
8am-9am:  Hot Breakfast / Morning Coffee Roundtables


9am-9:30am:  Morning Power Keynote: Employees Leave People Not Companies – 7 Ways to Retain Great People


9:30am-10am – Break – Get those Sponsor Tour Cards signed for a chance to win a free trip to Super Niche 2023!


10:00am-11am – 4 Breakout Sessions
Breakout #1:  PUBLISHER TRACK:  5 Ways to Make Your Company Worth More Money.  Two leading media M&A Experts tell all.


Breakout #2:  SALES TRAINING TRACK (Media Sales Academy):  10 Research Tips to Get the “Right” Advertisers – Part 4 of 5 of the Niche Media Sales Certification


Breakout #3:  EVENT TRACK:  Getting More Event Sponsors:  A high level discussion on pricing and sales opportunities that you might be missing.  


Breakout #4:  REVENUE IDEAS TRACK*: 
What Does the Future Hold for Programmatic and Digital Advertising?
8 Ways to Use Your Audience Data to Grow Revenue & Leadership


11am-11:30am – Break  –  Get those Sponsor Tour Cards signed for a chance to win a free trip to Super Niche 2023!


11:30am-12:30p – 4 Breakout Sessions
Breakout #1:  PUBLISHER TRACK:  On the ground Publishing issues.  Roundtable discussion moderated by elite Publishers.


Breakout #2:  SALES TRAINING TRACK (Media Sales Academy):  Creating an Advertiser Retention Plan to Keep Customers for Life!  And, final test to get certified.  Part 5 of 5 of the Niche Media Sales Certification


Breakout #3:  EVENT TRACK:  Brainstorm Your Next Event Idea with the Niche Event Pro Panel.  


Breakout #4:  REVENUE IDEAS TRACK*:
Using Your Audience Data to Drive Revenue
Selling More with Less:  Insider CRM Tips for Success


12:30-2:30pm:  Lunch, Sponsor Giveaways, and Action Plan Wrap-up – Over $5,000 in cash and prizes TO BE GIVEN AWAY! 
Each sponsor will be giving away a prize valued at $150 or more.  25 chances to win!  Don’t miss this exciting wrap-up to the event!   


The end… SEE YOU IN 2023!


The above schedule, topics, and speakers are subject to change.
*The revenue ideas break-out track contains presentations by Publishers and Sponsors.  This is NOT a sales pitch!  These are all proven ways to grow revenue with tools offered by our paid Niche sponsors and their clients.

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