Day 1:  2pm-5pm EST –

2pm – 3:15pm EST : AI-POWERED MEDIA SALES:  TOP 10 WAYS TO USE A.I. IN YOUR SALES STRATEGY

Stop wasting hours on research that AI can do in minutes. In this hands-on, live-demo workshop, the Billion-Dollar Sales Coach and 30-year ad sales veteran Ryan Dohrn shows media sales reps how to harness AI to do the heavy lifting. From building targeted prospect lists and deep-diving client research to creating advertiser personality profiles that sharpen your pitch before you ever walk in the door, this session is packed with real tools and real examples. No fluff, no theory. Just a real competitive edge you can use the moment you leave the room. If you want to sell smarter, win more accounts and outpace the competition, this is a workshop you cannot afford to miss.

3:15pm – 4pm EST :  SELLING VALUE WHEN PRICE IS THE ADVERTISERS’ ONLY FOCUS

If your advertiser is always focused on price, the real issue is not cost, it is a lack of perceived value. In this session, Billion Dollar Sales Coach Ryan Dohrn shows you how to take control of those conversations and reposition yourself from a vendor to a trusted advisor. You will learn how to bring stronger ideas, clearer outcomes, and more meaningful value to the table so the discussion naturally shifts away from price. Ryan also breaks down why simply listing everything you offer weakens your position, and how a more focused, strategic “fine dining” approach elevates your credibility and results. This is a practical, real-world session built to help you change the conversation and close more business.

4pm – 5pm EST : TIME MANAGEMENT SECRETS TO GET MORE DONE IN LESS TIME. 

Eight hours. That is how much time most ad sales reps lose every week to poor planning, inbox chaos and underused tools. In this working session, Ryan Dohrn, the Billion-Dollar Sales Coach, hands you a real system to fix that. You will leave with call zone strategies, proven email templates, smarter CRM habits and Ryan’s top 10 time management tools that high-performing reps are already using every day.

Day 2:  2pm-5pm EST –

2pm – 3pm EST : WHY BUY AN AD FROM ME RIGHT NOW!

Your clients are nervous, cautious and second-guessing every dollar they spend on advertising. That makes your job harder, but it also makes this workshop essential. Ryan Dohrn, the Billion-Dollar Sales Coach, walks you through the proven strategies that help ad sales reps flip the script. Expect real conversation points you can use immediately, battle-tested objection responses, tactics for selling against social media, and the foundational principles of top-of-mind awareness and the Marketing Triangle of Success. Walk out knowing exactly what to say, when to say it, and how to close.

3pm – 4pm EST : MASTERING THE TOP 10 CRITICAL SALES QUESTIONS YOU NEED TO BE ASKING ON EVERY SALES CALL  

We all know we need to ask questions to understand our client’s goals, but what are the best questions to ask? What questions make clients mad? What questions do younger buyers hate? What questions are over-used and a waste of the clients’ time?  Ryan will break down the 10 critical questions and explain the purpose behind each one in vivid detail. Then you will have the opportunity to share your best questions for us all to discuss as a group. This is a mission-critical workshop for sales reps – even those that have been selling for years.   

4pm – 5pm EST :  USING LINKEDIN TO GROW YOUR SALES NETWORK AND YOUR SALES GOALS!

LinkedIN is used by over 950 MILLION people.  So, why do only 25% of sales pros maximize it to exceed their sales goals?  In this interactive workshop, multi-million dollar ad sales coach Ryan Dohrn will show you 10 ways to use LinkedIN to grow your pipeline and exceed your sales goals.  From research to relevancy, be prepared to take these ideas and put them into action right away!