Kristi Dougherty

BIO: Kristi Dougherty has 25+ years of media, events, and association experience, for consumer and B2B audiences. She began her career in the heady dot com days of magazines in San Francisco, and held audience development leadership roles at publishers in Los Angeles and Orange County, CA. She moved into the B2B media world in the early 2000s, managing Variety and Tradeshow Week for Reed Business, and government audience publications and events for 1105 Media. During this time she also served various roles, including President, on a non-profit media industry board, the AAMP.

Lured into the media events world by Carl Landau, you may know Kristi from her four years of event management at the Niche events, which she deems one of her favorite jobs. Kristi launched Reach Consultancy in late 2019, answering the calls of several publishers for help with their events, sales strategies, and marketing projects. Clients include the Emerge Virtual Cannabis Conference, Petfood Forum, DATAVERSITY, and the Colorado Press Association.

She was named a FOLIO: 2016 Top Women in Media, and has spoken at numerous events in the media space.

Kristi Dougherty, CEO – Reach Consultancy – (970) 776-9976 | C: (703) 463-6594 – kristi@reach-con.com

Sept 15, 10:30am-Noon: Event Track: Live Q&A panel as 4 Publishers Share the Good, the Bad and, the Ugly of Events
Your host, Kristi Dougherty from Reach Consultancy, has assembled an ALL STAR panel of experts including: Rory Gillis- COO Triangle Digital Partners and Durham, Chapel Hill & Chatham Magazines and Heart of NC Weddings, Sean Soth, Professionals Association Revenue, and Michelle Fischer from LBM Journal.

This will be an Interactive events discussion with real-world examples, stories from the trenches, event planning insights, and advice on what’s next from niche event producers in B2B, Consumer, Association, and advisory roles! Bring your questions and get a deep dive into:

Lessons learned in 2020-21 (and what can be used going forward)
Planning for 2022
What attendees expect, and what they don’t want anymore
How to ramp up budgets for in person
Understanding hybrid event benefits & challenges (and why you should do them)

Sept 15, 1:30pm-2:30pm – Event Track: Relaunching In-Person Events, 7 Ideas for Success:
Things are looking positive for a return to in-person events – you’re at one right now! But there are still some questions around in-person event success. Join this brainstorming session, and bring your ideas to share with your colleagues! We’ll discuss seven main event challenges and other event trends that can make or break your event, including:

Health and safety requirements, even with a vaccine in the mix
Setting event budgets after a year of reduced revenue
Understanding audience demands for (and resistance to) in-person events
Embracing hybrid event models
Defending a commitment to staying virtual
Plus more ideas around engagement, new tech, and on-site strategies