Tue, Sept 14: 1pm-4pm: MASTERCLASS – Building a Digital Revenue Media Powerhouse
By now, every publication has a digital presence of some sort. But is your digital business properly set up to build your business, grow your audience and revenues, and dominate your market? In this session, 25-year digital media veteran, Eric Shanfelt, shows you the blueprint for your content, audience development, revenue, and digital technology to be successful in the long term. You are guaranteed to discover multiple ways that you can grow your business almost immediately and you’ll leave with an understanding of how everything should work together to build a digital media powerhouse.
Wed, Sept 15: 1:30pm-2:30pm: Publisher Track: Grow Digital Revenues with the Digital Sponsorship Model
The digital advertising playing field is heavily stacked against niche publishers. We simply cannot compete on a CPM / CPC basis. The answer? Combine web, email, social, and remarketing assets into a single sponsorship package and limit the number that you sell.