2021 Super Niche Media Conference Agenda

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Conference attire:  Business casual/comfortable.  Jeans are common at this event.  No ties or top hats, please. 

Tuesday, Sept 14: 


10am-4pm:  Show Office and Registration Open
10am-4pm:  Vendor/Sponsor set-up in ballroom lobby


1-4pm: Masterclass Workshop Sessions & Publisher Roundtable Strategy Sessions:
Masterclass #1:  Building a Digital Revenue Media Powerhouse with Eric Shanfelt, 25-year digital strategy veteran, Founder, Nearview Media


Masterclass #2:  Creating a Best in Class Sales Process For Your Media Company with Ryan Dohrn, 30-year media sales veteran, 360 Ad Sales Training


Publisher Roundtable #1:  B2B Publishers Open Forum Revenue Strategy Roundtable hosted by Nancy O’Brien Assoc Publisher, Aviation International News.   


Publisher Roundtable #2:  Consumer (B2C) Publishers Open Forum Revenue Strategy Roundtable hosted by Brandon Foreman, Publisher, Baton Rouge


PARTY IN THE PENTHOUSE!

5:30pm :  First Timers Meet-Up on 12th floor of the hotel sponsored by Open Look Business Solutions.  Music, fun, food, and drinks on us!  First time conference attendees look for Mike Obert to meet your peeps.

6pm-7:30pm:  Baxter Research Kickoff Party with a view on 12th floor of hotel  

7:30pm – Midnight :  Join your fellow Publishing friends at the Root Pub on-site at the Hyatt Regency for live music and local brews. 


Wednesday, Sept 15, 2021:

8am-4pm: Show Office and Registration Open
8am-9am:  Hot Breakfast / Morning Coffee Roundtables


9am-10am:  Opening Power Keynote:  Breaking the Bank.  How One Publisher Grew Revenue 45% with Virtual Events – Charles Warner, CEO, Information and Technology Today


10am-10:30am – Break  –  Get those Sponsor Tour Cards signed for a chance to win a free trip to Super Niche 2022!


10:30am-Noon – 4 Breakout Sessions
Breakout #1:  Publisher Track:  Hire Slow, Fire Fast. Recruiting the Best, Retaining the Rest with Matt GriswoldPeople Centric Consulting


Breakout #2:  Sales Training Track:  10 Ideas to Get More New Business Meetings with Advertisers with Ryan Dohrn, 30-year sales veteran, Founder, 360 Ad Sales


Breakout #3:  Event Track: Live Q&A panel as 4 Publishers Share the Good, the Bad and, the Ugly of Events hosted by Kristi Dougherty, Reach Consultancy. Panel experts include: Rory Gillis- COO Triangle Digital Partners and Durham, Chapel Hill & Chatham Magazines and Heart of NC Weddings, Sean Soth, Professionals Association Revenue, and Michelle Fischer from LBM Journal.


Breakout #4:  Revenue Ideas Track*:   Each expert will share for 30-minutes with live Q&A
Cutting Costs with Outsourcing with Mike Obert, CEO Open Look Business Solutions
Publishing Revenue Trends: A look at the Data with Mark McCormick, Founder,  Mirabel Technologies
Selling More Advertising with Research with Rick Schumacher, LBM Journal/Baxter Research.  


Noon-1:30pm:  Walsworth Lunch and Power Keynote:  Media Trends You Need to Know About NOW! – Todd Krizelman, CEO, Media Radar


1:30pm-2:30pm – 4 Breakout Sessions
Breakout #1:  Publisher Track:  Digital revenue case studies: Fellow Publishers Share Two Proven Digital Revenue Models with Eric Shanfelt, Founder, Nearview Media


Breakout #2:  Sales Training Track: What Do You Do When the Customer Says No?  A Workshop on Overcoming Objections with Nancy O’Brien, 30-year sales veteran & Assoc. Publisher, Aviation International News


Breakout #3:  Event Track:  Relaunching In-Person Events, 7 Ideas for Success with Kristi Dougherty, Reach Consultancy


Breakout #4:  Revenue Ideas Track*:
5 Subscriber Acquisition and Retention Strategies You Can Leverage Now with Joyce Neth, Vice President, Director of Audience Development & Research at WATT Global Media and Rick Ellis, Director of Audience Management, Data Protection Officer at CFE Media & Technology.
How to Sell Advertising Without a Salesperson with Nick Pataro from MagHub.  


2:30pm-3pm:  Break  –  Get those Sponsor Tour Cards signed for a chance to win a free trip to Super Niche 2022!


3pm-4pm:  Afternoon Power Keynote – How to instantly increase sales and drastically reduce cancellations using the revolutionary ADMANITY® Protocol! Presented by Brian Gregory, Founder of The Admanity Protocol


OFF-SITE PARTY!
5:30pm: Buses load up for the Publication Printer’s Mile High Party at Empower Field, Home of the Denver Bronocs.  

6pm 8:30pm: Attendee & Sponsors are ALL invited to the Publication Printer’s Mile High Niche Party at Empower Field at Mile High, Home of the Denver Bronco’s and near downtown Denver! 

9pm – Midnight :  Join your fellow Publishing friends at the Root Pub on-site at the Hyatt Regency for live music and local brews. 


Thursday, Sept 16, 2021:

8am-4pm: Show Office and Registration Open
8am-9am:  Hot Breakfast / Morning Coffee Roundtables


9am-9:30am:  Morning Power Keynote: Relatable, Realistic, Revenue… Creating Team Action Through Knowledge with Matt Griswold – People Centric Consulting


9:30am-10am – Break – Get those Sponsor Tour Cards signed for a chance to win a free trip to Super Niche 2022!


10:00am-11am – 4 Breakout Sessions
Breakout #1:  Publisher Track:  Getting Your Website Facebook News Verified.  A Publisher’s tale of persistence – Adam Carey, Publisher, The Pitch KC


Breakout #2:  Sales Training Track: Proposal Secrets of Media Sales Closers with Ryan Dohrn-30-year sales veteran, Founder, 360 Ad Sales


Breakout #3:  Event Track: Aligning Event and Content Strategy: Mile High Ideas for Audience and Revenue Growth with Sean Soth, CEO, Professionals for Association Revenue


Breakout #4:  Revenue Ideas Track*: 
How to Achieve Record Digital Growth During a Pandemic with AdCellerant’s VP of Sales Addy Earles.    
New Ipad Sales Tools to Build Ad Proposals LIVE On Sales Calls with Publisher Brandon Foreman from Baton Rouge


11am-11:30am – Break  –  Get those Sponsor Tour Cards signed for a chance to win a free trip to Super Niche 2022!


11:30am-12:30p – 4 Breakout Sessions
Breakout #1:  Publisher Track:  Under the Hood:  Building A Pay for Play Content Model Money Machine with Jenna Parks, Publisher, Heart of NC Weddings


Breakout #2:  Sales Training Track: Time Management For Sales Success with Nancy O’Brien, 30-year sales veteran & Assoc. Publisher, Aviation International News


Breakout #3:  Event Track:  The Ultimate Event Promotion Marketing Plan and Dashboard with Ryan Dohrn – Veteran event producer and marketing pro


Breakout #4:  Revenue Ideas Track*: 
Maximizing Digital Reader Revenue Through a Data-Powered User Engagement Solution with TownNews
Programmatic Revenue Models of Success with Charity Huff, CEO January Spring


12:30-2:30pm:  Lunch and Million Dollar Ideas Super Session and Sponsor Giveaways – Over $5,000 in cash and prizes
Each sponsor will be giving away a prize valued at $150 or more.  25 chances to win! Plus, Ryan Dohrn will showcase the top revenue ideas from Publishers that have brought in over ONE MILLION DOLLARS in revenue!  Don’t miss this exciting wrap-up to the event!   


The end… SEE YOU IN 2022!


The above schedule, topics, and speakers are subject to change.
*The revenue ideas break-out track contains presentations by Publishers and Sponsors.  This is NOT a sales pitch!  These are all proven ways to grow revenue with tools offered by our paid Niche sponsors and their clients.

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