Storytelling in micro-moments. We know video is a hot trend these days but let’s pay attention to the meteoric rise. (Maybe explosion is a better word.) According to Cisco, 82% of internet traffic will be through video by 2021. Video can no longer Read More
Technological disruptions and advances over the last several years have resulted in publishers redefining what they do— from “just” a publishing magazine(s) to becoming a niche media brand. Fortunately, publishing’s blend of creativity, editorial, marketing and business management is ideal prep for Read More
Ready for an amazing stat? Audiences retain 95% of a message when they watch it in a video, webinar or broadcast. No wonder advertisers are demanding live content. Are you ready to sell these target audience placements? Jayme McKelvey, Director of Sales Read More
How do you turn an average customer into a brand evangelist? Creating a customer journey is more important than ever to ensure repeat revenue and audience growth. You have an amazing niche magazine and a devoted audience. And they are just waiting to interact, explore and Read More
Content is King! Bill Gates predicted that way back in 1996. Publishers no longer focus solely on a subscription-based model. They are now developing strategies to drive revenue with their in-demand, niche content. Creating that great content and then deciding how to Read More
Last year, sales superstar, Christopher Ware, wrote a post about ways that salespeople can excel in the Party Bantersphere. Below are some of Christopher’s keen insights, so you can brush up before the invites come rushing in. How to work a room Read More
Everyone in media sales knows this– it’s incredibly tough to get meetings with potential advertisers today. Is there some magic formula to reel them in? No. The key to generating new business is to perfect your prospecting process. (Say that fast 3x!) Read More
